PICWICTOYS + IMPROVEEZE, BREAKTHROUGH INNOVATIONS
PicWicToys has deployed the connected Pusheeze buttons and movement detectors, Moveeze, in 2 stores in its network located in Lomme and Caen.
The Pusheeze have been installed in the Outdoor department. A perfectly suited spot for this technology. In fact, Pusheeze allows you to store the entire range dedicated to the Outdoors product.
A range of high volume and bulky products were displayed such as swings, log cabin or even trampolines, which create problems with stocks and store space.
Thanks to Pusheeze and the product sheets, the customer only has to press the connected button to find all the information on the product, compare it, send it by email and order it on the interactive kiosk dedicated to the department.
A win-win innovation for both the store and the customer.
“In store, we must have at least the same level of information as the customer.”