BASKET4BALLERS & IMPROVEEZE, AN EXPLOSIVE JOURNEY
Basket4Ballers is a pure player –prestashop- that has grown rapidly. To continue its expansion, the Basket4Ballers team and Gilles Bollinger, CEO, decided to accelerate in retail by having stores in major European cities.
Thus, the brand has opened a 300 m² store on rue de Rivoli in Paris. A case of America where sneakers, jerseys and shorts make the greatest happiness of fans! 🏀
Aware of the importance of the store’s location but also of its limitations in terms of product exposure, inventory and costs. Basket4Ballers wanted to surround itself with experts in Phygital Commerce in order to overcome this limit.
Indeed, it is impossible for a pure player having several tens of thousands of references to be able to expose all efficiently in a point of sale.
For a Phygital Commerce project to succeed, it is essential to respect certain key steps.
Thus, the first step was to lead Basket4Ballers in its reflection with a Masterclass Reinforcement of Phygital Commerce. A coaching that allowed Basket4Ballers teams to understand all the secrets of Phygital.
The Store Design Space was the second step, called phygital merchandising. This one allowed us to deply the best practices of phygital merchandising for the Basket4Ballers store.
The next steps concern the production, coaching, adhesion and commitment of the sales teams. The last step, and not the least important, is the training of the sales teams. Throughout the project, we have invested in the sales staff so that they take ownership of the project and feel involved. This training was necessary so that the salespeople could use their new sales devices correctly and to the fullest.
“Between the kiosks and the mobile vendors, we use the kiosks more because they provide the experiential aspect that our customers are looking for.”